Ultra-Pro Rebrand
I was asked for this project to choose a company that I would rebrand. For this project, I chose the company Ultra-Pro, a manufacturing company that creates products used to store various collectibles, whether it be sports collectibles ranging anywhere from basketballs to jerseys, to even baseball cards. Their products have also been used to store other types of collectibles more in line with hobbies, so I decided to incoporate this aspect into my rebrand as well. I was also tasked to create various touchpoints, ranging from merchandise to different adverts, to the various marks that would be used, to even materials for a special exhibit that would occur.
