FMCG CLIF Bar Ad Campaign
Here, I was asked to pick a Fast Moving Consumer Good (FMCG for short) and create a small scale ad campaign as well as create a new tagline for the campaign that would fit the approach that I took for the product. I chose the CLIF Energy Bar, and decided for my tagline to be “Get Past Your CLIF”, to further push the goal of CLIF Bar & Company to help athletes in their workout by providing them the source of energy to get past their challenge, or “cliff”.
