Dr. Squatch Integrated Marketing Campaign
Here, I was tasked to create a marketing campaign for Dr. Squatch, a personal hygiene product that targeted mainly men. I was to create the campaign as if they were continuing to use the image that they already use. So, for my new tagline, I decided to go with “Don’t Squash the Squatch”, as a big part of their message is that they want customers to be clean and well-kept using all-natural soap, but also wanted them to be proud that they are a man and that they should be proud of who they are.
